The Different Shades of Philanthropy

Generosity-coinsPhilanthropy means the desire to help the less-fortunate, by donating money to charities or good causes; it’s emotional definition, however, is Love for humanity, expressed by devoting oneself to caring, nourishing, developing and enhancing the stations of their fellow Man. Philanthropy can also lightly be referred to as ‘ human sympathy’. Philanthropic services helps in enhancing quality of life. Therefore, philanthropy is seen as an attempt to solve problems right at their roots. Charity on the other hand attempts to relieve the pains of social problems. It’s common, for instances, for philanthropy to overlap with acts of charity; so, in essence, philanthropy & charity means private initiative for the public good, focusing on quality of life. Some of the modes that are commonly used are nonprofit philanthropy and profit philanthropy (that use grants, direct projects donations and a few more methods to execute the set charitable objectives).

Aspects Of Philanthropy Brought Out By Social Science

Making extensive use of the data accumulated from societal archives is an efficient use of Social Sciences; thereby allowing charitable organizations to pinpoint where there is the most need. The origins of this idea may have came from the charitable organizations of the Rockefellers; however, they’re original intentions were not altogether altruistic. Because while the Rockefellers donated to good causes, it was later discovered that the sole purpose of these generous “donations” were to fund research to find other (political) markets they could capitalize off. Nonetheless, the by-products of this brand of capitalistic research gave rise to more altruistic methods of operation that gave help to those in need.

Philanthropy and Business

The effectiveness of corporate philanthropy can be measured by taking into account the numbers of individual who have been helped by a particular program. Philanthropy can help companies lower business risks, open new markets, build and expand brands, employ effective employees, reduce costs and deliver competitive returns. Corporate philanthropy is an exploration and discovery of a phase in investments in social issues, with a view to profit directly or indirectly. These gains can, as well, be in company ideas, since the philanthropic investments are viewed as incubators for lucrative ideas, as well as mechanism for understanding both community and cooperate needs.

Modern Philanthropy/Charity

Philanthropy has been affected in various ways by the advent of technology and cultural change. The most popular example is that donations are now mostly made through the internet; some philanthropic internet organizations, like Give Directly, facilitates direct cash to individual low-income households in East Africa; Vittana is an online platform that allows low-income youths in developing countries to access tuition for higher education; while Global Giving allows individual to crowd-fund community development projects in low income countries.


Apart from these internet organizations, there are also foundations and personalities who have largely impacted the world through philanthropic grants: The legend, Michael Jackson, who has been known to have supported well over 39 organizations, is listed in the Guinness world book of records as the ‘Most Charities Supported By A Pop Star’. Yank Barry and his Global Village Champions were known for Gabriel philanthropic services in food, education and medical supplies around the world, to the tune of millions of dollars. More philanthropic services are seen in the areas of healthcare, schools, scholarships etc. Mark Zuckerberg, for instance, advanced millions to mayor Cory Booker for Newark, New Jersey public school; the founder of Nike donated colossal amounts to Oregon Health and Science University; and Charles T. Hinde donated money to help undertake various projects on South California. All these are just but a few instances of how philanthropy has evolved through the years to be carried out through technology.

Some philanthropists have been known to assist fledgling companies by settling their debts in exchange for their devotion to serve their local communities; agreements such as this has uplifted communities just by erasing debts from collection agencies like dynamic recovery solutions .

Philanthropy As A Growth Strategy

Many companies are formed with one or two objectives, which eventually open up to new ideas and more objectives. Campbell Soup had an objective of nourishing people’s lives. It eventually branched into other objectives by joining up with other organizations, like American Heart Association, to help address consumer concerns over heart health and other concerns, like obesity; this engaged the employees even more and improved performance in the market place. Vodafone took up the opportunity to bring mobile services to rural Africa, through its Kenyan affiliate Safaricom. Vodafone could not outright embark on this project, due to its financial constraints. The philanthropic grants were eventually sourced from the UK, through its Department for International Development. Philanthropy can also help companies on the employee development front.